Challenge: 1 in 4 college women will be sexually assaulted before receiving their diploma.
Solution: A college-focused, anti-sexual assault organization that raises awareness in college students to become empowered bystanders who can stop a rape from happening by simply identifying at-risk women and taking action.
Target Audience: College women and men and parents who share content on social media
Contribution: Co-Founding, Branding, Social Content Creation, Art Direction, Team Collaboration
As head designer of The Girl Code Movement, I was responsible for the creation of the logo. The logo, created using positive and negative space, represents the unity of the three founders providing support to each other and a support system to all women. Teal is the national color of sexual assault awareness.
As a part of an ongoing social media campaign, The Girl Code Movement's social media team posts girl-power quotes, facts, and "cock block" tips. Each aim to help promote our positioning of empowered bystander invention. Template redesigns were executed by designer, Lyndsey Jimenez . I oversaw the art direction on this aspect of the redesign.
The Red Zone is the period of time between the beginning of the fall semester and Thanksgiving. It is called the Red Zone because there are more sexual assaults on U.S. college campuses during this time than at any other time during the school year. Girl Code plans a social media campaign each year during the #RedZone.
Move For You Walk-a-Thon raises awareness of sexual violence in the Syracuse campus community. Whether you move for you, your best friend, your family member or all survivors, students come to show their support for survivors of sexual violence and the effort to end rape culture. The social media designs were made in collaboration with designer Anna Corso.
In an effort to save money on web hosting every year, I integrated the Girl Code website with Tumblr, a platform we were already using for free. I transfered the domain, installed a Tumblr theme so our social media team could edit the content and added fresh code for customization.